Stop guessing what your customers want.

In just one course, learn how to visualize their journey and make smarter decisions, faster.

Across sectors, these are the barriers we see holding teams back:

Low product or service uptake

Missed opportunities for loyalty and renewals

Customers struggle signing up or using products

Fragmented understanding of customer needs

Trigger Mapping

Journey mapping is a human-centered tool used to visualize the steps a customer takes when interacting with a product, service, or experience—helping organizations understand their needs, emotions, and pain points along the way.

17 Triggers has developed a proprietary version called Trigger Mapping—a highly visual, practitioner built tool designed for use in real-world settings. Its accessible and inclusive format makes it effective across diverse contexts and communities.

Trigger Mapping in a Box Training

Who it’s for

Program managers, product managers, marketers, sales teams, researchers, designers, entrepreneurs

Course objectives

In one day, your team will be able actively map the full customer journey—from first exposure to long-term adoption—surfacing their hidden barriers and unmet needs along the way.

By the end of the course, your team will have

Created a persona
Applied a Journey mapping framework to a real world example
Pinpointed the pain points customers encounter
Probed on the root cause and what to fix first to drive real adoption

What’s Included

Pre-session onboarding call to align on goals
Full-day, hands-on workshop with your team (up to 5 people)
Printed templates and customer journey map
A physical Trigger Mapping Box—complete with a traditional Cambodian krama for each team member, markers and supplies.
Access to digital versions of all course handouts

Benefits of the course and how will this impact your team and goals?

Improve uptake and usage

Increased sign ups for insurance product
Increased compliance to antenatal care visits

Higher customer satisfaction, retention and renewals

Decrease in student dropping out of school
Increased trust in heath services

Sharper customer insights

Pushes teams to think like customers, using data and research to uncover real pain points and motivations.
Product and service refinements based on real time insights

Team alignment

Better communication and ownership across teams
Gives teams a clear view of the customer journey to stay aligned and deliver consistently.

Scalable frameworks that teams can re-use

Teams can regularly map and collect data to inform product and service adjustments and new product breakthroughs

Trusted by teams around the globe

Over 500 practitioners trained to date from global brands, commercial firms, start up ventures, government agencies, NGOs and CSOs.

Trigger mapping is a tool that can support you to reach your business and social impact goals across sectors such as financial inclusion, WASH, maternal and child health and nutrition, renewable energy and more.

”"Their method of visualizing, drawing, and mapping was a real eye opening experience for many who didn’t realize what challenges rural people face in accessing and using digital financial services. It was the highlight of our conference."
- Till Bruett,Advisor and Programme Manager UNCDF Mobile Money for the Poor Initiative