SNV, funded by the French Development Agency AFD, is currently running the largest Cambodia microfinance initiative to support sales of household solar products.
In rural Cambodia there was a growing market in solar energy products. But with so many poor-quality products failing within the first 6 months, Cambodians were starting to believe that solar products were a bad investment. To ensure rural Cambodian households didn’t suffer further from purchasing poor quality products, SNV brought together a number of the leading solar providers and microfinance institutions to create, and adhere to, a standard of quality which would help to improve the reputation of solar products and solar loans throughout the country.
SNV asked 17 Triggers to develop the visual seal of quality for the approved products and providers within the program, and create open-source marketing materials for the stakeholders to use in selling their products.
17 Triggers facilitated a co-creation workshop where SNV and its 18 stakeholders collectively agreed on a name for the program, creating “Solar Laor” or “Good Solar” in Khmer. They collectively co-designed and agreed on three logo prototypes, which the 17 Triggers creative team then refined into professional designs, tested in the field, and finalized the image that resonated best with their customers.
17 Triggers then developed a series of open-source posters, banners and other sales materials so the solar product and finance providers could dual-brand and use the materials have in their own promotions. Since launching, all of the solar providers in Cambodia have since adopted the designed quality seal as well as the open source marketing materials.
Some of the project outputs: