We want rural Cambodians to apply proper agriculture, nutrition and WASH practices to reduce stunting

USAID NOURISH Branding and Tools

The USAID NOURISH Project, led by Save the Children in Cambodia, aims to reduce stunting and improve the overall well-being of women and children in poor rural Cambodian communities.

The Challenge

The USAID NOURISH project, led by Save the Children in Cambodia, is an integrated WASH, nutrition, and agriculture program based on a holistic, community-led approach to prevent childhood stunting in rural Cambodia.

17 Triggers was tasked with creating a name, building a visual identity, and producing the initial TVC that would establish the look, feel and tone of the campaign going forward. This campaign had to appeal to a wide range of community members, from commune chiefs to illiterate caregivers, while also making a compelling case for the project to potential donors and partners.

Our Solution

17 Triggers worked with the NOURISH team to identify and test a “big idea” for project branding and communication, and established a brand architecture based on the most compelling concept we tested — the unity of hands that a village is built on. We concepted, tested, and produced a TVC that showcases families and the community that surrounds them. 17 Triggers also illustrated an educational children’s book to be used by caregivers, designed an interactive game booth for mothers and fathers, and provided various training materials for the STC NOURISH team.

Some of the project outputs:

  • Concept development
  • BCC
  • Research
  • TVC / Radio
  • Testing

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#40E2, Street 178, Sangkat Chey Chumneah, Khan Daun Penh,
Postal Code 120208
Phnom Penh, Cambodia

+855 61 88 66 71

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