We want Cambodians to buy toilets


iDE develops market-based solutions for rural households in sectors ranging from sanitation to agriculture.

The Problem

In 2010, iDE designed a low-cost latrine that local concrete producers could easily manufacture. The challenge was, even though they had a low-cost product, these producers had little experience in selling to end users. iDE attempted to develop sales materials and training for their producers, but found the initial pilot results to be less than what they wanted. They turned to us for help as they prepared to scale up.

Our Solution

Working with iDE’s sales consultants, Whitten & Roy Partnership, we developed a sales agent toolkit of sixteen sales tools, making training of sales agents significantly faster and easier for concrete producers. These tools included a training video, a ‘site seller’ to help consistently communicate the latrine benefits, training cards to help sales teams deal with common objections, as well as a visual receipt form to minimize order error.

0 Latrines Delivered
0 Trained Salespeople
0 Sales Closing Percentage

"17 Triggers is unlike any firm that I have worked with before, and that is a very good thing. They start by learning about how the target audience truly sees the world revolving around the desired/undesired behavior. This is a radical new concept and 17 Triggers has excelled in using processes to create truly innovative and impactful social behavior change campaigns."

—Cordell Jacks, iDE, Director Global WASH Program

Some of the project outputs:

  • Sales tools
  • BCC
  • IEC
  • TVC / Radio
  • Testing
  • Service Design
  • Training Tools

The Work

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Say hello!

#40E2, Street 178, Sangkat Chey Chumneah, Khan Daun Penh,
Postal Code 120208
Phnom Penh, Cambodia

+855 61 88 66 71

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