OUR VISION
We believe in the power of marketing for positive change. If marketing can influence the masses to smoke cigarettes and eat fast food, it can also inspire people to live healthier and happier lives. From nudging millions of Indians to save more, to inspiring rural Cambodians to treat their drinking water, Marketing for Good Causes is more than our vision – it’s our mantra.
WHO WE ARE
17 Triggers was founded by three partners: a microfinance expert, a creative marketer and a graphic designer. We had all experienced frustration when our professions either failed to work together or their processes blocked innovation. We all felt it was time for a different approach to marketing, and together we created 17 Triggers. We are more than an advertising or marketing agency, we’re a consulting firm that helps good causes to become even more effective.