Meet Auntie Need-a-Loan, she’s cute, she’s lovable, and she is always in a hurry take out a loan. Unfortunately her carelessness leads her to get tricked by loan predators, pay high fees, miscalculate her interest, and miss her loan payments. For many MFI clients, a loan is seen as an opportunity to grow one’s business, but in reality many of them fall into a “debt for life” cycle where they are constantly paying penalties, and getting less money than they planned.

For Microfinance Transparency, we worked with a Rwandan advertising agency to develop the Auntie Need-a-Loan story and help the microfinance industry convey important pricing and consumer protection messages. Auntie Need-a-Loan will be featured in an animation video, radio public service announcements, training materials and other print materials in Rwanda and Malawi.

Watch the full animation here.